Minimalist style meets West Coast ease—that’s how we operate
At the start of every project, we develop a brand strategy. Short or long, this strategy is where we clarify your je ne sais quoi, define your audience, establish your key messages, solve challenges, and spell out the many benefits you offer.
Because less is almost always more, we’ll then tell your brand story with handpicked words and images that appeal to both sides of the brain—rational and emotional. Good writing does more than inform. It touches a chord. Good design does more than look pretty. It earns trust. Good branding does more than identify you. It stands in for all you are and aspire to be.
While we draw no line between work and play, we’ll give your project our all, setting you apart in ways that make you the first and final choice.
THE WAY WE WORK
We begin with a brief conversation to ensure we’re a good fit for you and vice versa. We’ll discuss your goals and expectations, timing, and budget. Then—though the process may vary slightly depending on your project—we’ll:​​
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Present a proposal that includes a timeline.
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Finalize the proposal and timeline with you.
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Embark on a discovery phase.
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Develop a brand strategy.
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Determine a creative direction.
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Draft initial copy/content and two revisions.
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Develop, refine, and finalize the design.
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Resolve technical components.
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Assemble a useful brand guide.
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Leave you smiling.
You may conclude that I consider ethics and aesthetics as one.
— JOSEPH ALBERS