Astrid Marlis | Articles on a Wide Range of Topics Related to Health

Idea Well

Dip your pail into the Idea Well and fill it with useful info about how to get your brand known and loved. From time to time, you’ll also find links to articles, blogs, and podcasts on natural beauty, health and wellness that may pique your interest.

by Stevie Marlis

4 min read

The Mixed History of Medical Marketing

“Medicine” has been marketed since the 18th century, first in newspapers and with handbills . . .

by Stevie Marlis

3 min read

Why Kaiser’s Thrive Campaign Thrived

Beginning in 2004 and running for 15 years, Kaiser Permanente’s Thrive campaign positioned the HMO as a leader in promoting health and...

Naming Your Product, Practice, or Company

by Stevie Marlis

3 min read

Naming Your Product, Practice, or Company

You want your name to immediately distinguish your company and align with its character and goals.

Stevie Marlis is that rare copywriter who can think left and right of center. Over the 25+ years that I’ve worked in this business, I’ve met many talented copywriters. It’s rare, however, to find one who’s great with words and can think left and right of center. Stevie’s that writer.

| MARK SACKETT, PRESIDENT & CREATIVE DIRECTOR OF REFLECTUR