PROJECT

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Before we came on board, Senior Care Authority had long neglected its branding. Overall, the materials were inconsistent and without sensitivity to what the company offers or who they serve. After many conversations, we refreshed their existing branding, including their logo, retaining the equity the company had built while eliminating counterproductive illustrations.

 

The leadership appreciated the new approach we took to both their visual and verbal language. Since Senior Care Authority first enlisted our services, they’ve benefited from a consistent palette, typography, and imagery, growing from a few to dozens of franchises.