PROJECT
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Drawing on the spirit of Santa Cruz California’s original natural foods co-op where he began his career Scott Roseman founded New Leaf Community Markets with a mission of serving everyone in the community. For a B Corporation, people matter as much as profit.
Located in five South Bay cities, this small chain of markets offers a wide selection of natural and organic products curated for each locale. New Leaf hired us to create a tagline and write a company story that celebrated its anniversary and its vision.
TAGLINE, COPYWRITING
​​New Leaf Tagline
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37 Years Rooted in the Greater Good
New Leaf Website Story
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At the Corner of Natural & Delicious
With hippie roots and foodie palates, we work to bring you the best, most wholesome food on the planet. We cater to our core with lots of organics, and if you’re new to natural foods, we’re happy to guide you down our aisles or to our blog, where you’ll find the latest information on eating well. As purveyors of goodness, we nourish and sustain our community—that’s our mission.
You’re our community and we’re here for you. Refuel at a New Leaf juice bar with one of our fresh, made-to-order elixirs. Feed your brain at an upcoming New Leaf workshop or stop by to pick up that gluten-free-dairy-free-sugar-free grab-and-go treat that makes your mouth water when you just think about it. Whatever’s on your mind, we’d love to see you.
Back in the early 80s, our founder, Scott Roseman, upgraded a funky co-op to a well-run, community market—offering the west side of Santa Cruz (and beyond) the healthiest food around. Today, we’re eight markets and growing, and as the first B-Corp grocer in California, we continue to raise the bar for food stores everywhere.
A Taste for Community
Doing Good by Doing Good Business
Scott Roseman wasn’t out to start an organic revolution or reinvent natural food stores when he decided to buy the Santa Cruz Co-op. It was the early days and the concept of stores that sold only natural and organic foods was just taking hold. As an employee member, Scott knew that the co-op, while loved, was floundering. His goal was to save it for the sake of the community and to create a model business.
In November 2013, New Leaf Community Markets became the first grocer in California to be certified as a B Corporation—a company that uses the power of business to solve social and economic problems. To learn more, visit www.bcorporation.net.
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At New Leaf, we believe that taking care of people means taking care of the earth. We’ve been committed to this principle since 1985.
What Makes New Leaf Tick
Our loyal customers know we’re passionate about quality—that’s why they shop with us. They’re confident the foods they’ll purchase from us will be as delicious as they are healthful and produced with care using exceptionally high-quality ingredients.
