PROJECT
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Valerie Loo, MPT, helps recovering athletes excel without injuring themselves again. Years ago, Valerie developed her technique to overcome a physical challenge of her own. She believes that a deep awareness of how you move is key to well-being and athletic achievement.
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As Stable Core Pilates + Physical Therapy, Valerie worked with a wide range of clients. We gave her work a new kinetic name and refocused her branding and marketing to appeal to the seriously ambitious athletes she works with today.
NAMING, COPYWRITING, BRAND STRATEGY
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Loo Movement Website
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Embody New Awareness in Every Move You Make
When your body causes you pain or limits your movement it’s trying to communicate with you. But what’s it saying? Valerie Loo translates your body’s messages so you can take your health to the next level.
Start Moving with Awareness
After Valerie takes a comprehensive audit of your body’s alignment and movement patterns she’ll translate what she learns for you through verbal descriptions tactile cueing and movement re-patterning.
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Soon you’ll understand your body in a whole new way and with Valerie’s guidance you’ll begin to replace unconscious habits with healthful ones. Loo Movement isn’t a quick fix but tune in and stick with it and you’ll experience easeful movement and energizing alignment for years to come.
Six Elements of Loo Movement
Many movement therapies make use of one or two modalities. Loo Movement draws from six complementary practices. The process is different for everyone and changes as you progress.
Alignment Improvement
Skeletal misalignment leads to stress on your joints. When you learn to sense optimal alignment you can protect your joints from excessive wear and tear which leads to smoother movement less pain as well as greater strength and flexibility.
Strength Training
Your muscles like to be challenged but to a point. With Loo Movement you’ll learn specifically designed exercises that don’t overstress your body as they help keep the musculoskeletal system lively and responsive.
Pilates
Joseph Pilates designed special equipment to teach the body how to move from the core. After using these machines consistently most people gain more control and move more gracefully.
Somatic Awareness Practices
At first you’ll rely on Valerie to read your body but with practice you’ll learn to read the clues yourself. You’ll then be able to recognize the inefficient patterns that lead to pain and injuries and alter those patterns yourself.
Therapeutic Physical Therapy
As an experienced physical therapist Valerie knows how to target therapeutic exercises to individual situations. And if you’re having difficulties with a particular exercise she’ll break down its components adapting them to your needs.
Hands-On Work
Our bodies respond well to touch whether it’s a gentle manual cue a soft-tissue release or an alignment correction. Trained in various hands-on therapies Valerie will use the ones that work best for you and your body.
Get in Touch
If you’re ready to hear what your body has to say and to take your relationship with it to a higher level you’ll find Loo Movement deeply liberating.
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Loo Movement Brand Strategy
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