PROJECT
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Born on Kauai, Light Up gets its flavor from a classic mix of Hawaiian fruits and its energy from a meticulous blend of healthful organic ingredients. The founder of Inspire Organics formulated Light Up to deliver and sustain smooth energy for hours.
When customers enjoyed Light Up every day they found their energy improved immediately and kept on improving day after day. Among our assignments for Inspire Organics was a new tagline and packaging copy that reflected the cumulative benefit of this synergistic energy drink.
COPYWRITING
Light Up Tagline
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More Energy Today. Better Energy Tomorrow.
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Light Up Packaging
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Most energy drinks don’t consider your future. The best ones offer a quick rush of energy, the worst a jolt that makes your heart race and weakens your adrenals—the part of your body that handles stress. The adaptogens in this vegan energy drink strengthen your adrenals. The effect is cumulative. Power up with Light Up every day and feel your energy get better and better.
—Allison Jacobson
Health Coach, Vegan Athlete, and Founder of Inspire Organics, Kauai, Hawaii
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Light Up Website
Light Up is Inspire Organics’ firstborn and the brainchild of our founder Allison Jacobson. As a vegan athlete and passionate liver of life Allison discovered she was not alone in her search for a higher source of supplemental energy and set about creating it. Living on Kauai Allison fell in love with classic Hawaiian fruit juices. She brought their refreshing taste and her knowledge of plant-sourced nutrition to Light Up.
At Inspire Organics we keep things in perspective. We know that it’s your inner light that ultimately lets you achieve your goals. But we call Light Up dream fuel for a reason. It’s our sincere desire that you and everyone in our community realize their dreams.
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About the Ingredients
Every ingredient in Light Up is important but it’s the combination that ensures our synergistic supermix delivers on its promise. Light Up offers instant plant-powered energy with a refreshing tropical taste you can enjoy on the go. With its blend of organic herbs and superfoods it provides uplifting energy for your day and sustaining stress-easing nutrition for your body.
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Light Up’s Inspired Ingredients:
• Provide smooth sustaining energy without the jittery effects of caffeine
• Reset your adrenals to a calmer vibration with eight proven adaptogens
• Refresh with a classic Hawaiian fruit juice blend of orange guava and passion fruit
• Come in a convenient powder that easily mixes with water or your favorite juices teas smoothies and smoothie bowls.
• Bring a smile to your face because they’re organic and vegan GMO-free gluten-free soy-free and jitter-free.
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from the Ingredient Descriptions
Organic Apple —Beyond their sweetness, apples supply easily convertible energy and are a storehouse of invaluable antioxidants, phytonutrients, and flavonoids. Research also points to apples reducing the risk of hypertension, diabetes, and heart disease.
Organic Goji Berry —The scientific evidence that Goji is a superfood is mounting. This tiny fruit is rich in copper, iron, selenium, and zinc, minerals that protect cells and optimize metabolic rates. It’s also packed with antioxidants.
Organic Lucuma —Called the “Gold of the Incas,” Lucuma boasts a delicious maple flavor and a fair amount of beta carotene, iron, zinc, vitamin B3, calcium, and protein. New studies point to it supporting cardiovascular health and athletic performance.
Organic Beet Root Juice —High in nitrates, Beet Root Juice can boost stamina and may help us exercise longer, as it’s been shown to improve blood flow and lower blood pressure. It’s also a good source of potassium and vitamin C.
L-Malic Acid —Essential to the Krebs Cycle, which is how the body converts food to energy, Malic Acid is now being used to treat fibromyalgia and chronic fatigue syndrome as it increases both our energy and tolerance for exercise.
Organic Cranberry —Packed with more antioxidants than blueberries or green tea, Cranberries reduce inflammation, are antibacterial, help keep your vessel walls healthy, and improve our HDL and LDL cholesterol ratio.
