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PROJECT
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Gayk Germany, a manufacturer of pile drivers for the solar industry, asked us to help launch their sister company across the pond. Our goal with the projects we undertook for Gayk was twofold: to create typography and colors that echoed those of the established branding while at the same time distinguishing the newer operation.
In striving to convey a trustworthy and capable brand and culture, we used modern typography, clear and informative photography, and a palette that symbolized land basked in sunlight. These days, Gayk North America, now a longtime client, works hard and happily to meet the overwhelming demand for their product.
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